LO2: P1 - Intepreting My Client Breif

Interpretations

Student Audience

• Lives in the Maghull/Sefton Area and can commute to the school easily to arrive in the morning.
• The audience will be between the 15-16-year-old demographic because that is the age that will be looking at colleges and places to go to.
• Male and Female.
• It will target students who value their education.
• 4-9 Grade Students preferably.
• Looking for a good student experience.
• Students who are interested in going to University.

Parent Audience

• Male or female.
• Live in the Maghull/Sefton area who are perhaps willing to drive their child if they live further away.
• The parent will value their childs education.
• They will probably value their childs results as parents often have a say in what their child does.

Aim of the Campaign

• To do battle with the competitors such as in city colleges, and other competitors for the best students available.
• To raise awareness of the College @ Deyes Brand and what it has to offer.

Main Points

• Geographic – Areas around Maghull and Sefton.
• Demographic – 15 to 16 year-old GCSE students, and their parents.
• Male and Female.
• All Races.
• All Social Status.
• Behavioural – Academic High Performing Students.